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AI search optimization

Google AI Overviews optimization

Become one of the sources Google quotes in AI answers

Google’s AI Overviews and AI Mode put a written answer at the top of the results and link to a handful of sources. Being one of those sources keeps you visible even when people don’t scroll.

AI Overviews mostly draw on pages that already rank well, so this work starts with solid SEO. We then make your pages easier to quote: clear answers near the top, structured data, named authors and consistent facts. Sylvan Wye Resort appeared in Google’s AI suggestions within 45 days of its Search Console submission.

Laptop showing an AI chat assistant

What’s included

What you get

  1. AI Overview tracking

    We record which of your key searches show an AI Overview and which sources it cites.

  2. Answer-first rewrites

    Key pages restructured so the main answer is clear and easy to quote.

  3. Structured data

    Schema that states the facts about your business, services, authors and FAQs plainly.

  4. E-E-A-T improvements

    Author bios, sources, original examples and first-hand detail.

  5. Technical checks

    Crawling, rendering and indexing confirmed for every important page.

  6. Monthly report

    Which answers mention you, which don’t, and what changed.

Our process

How it works

  1. 1

    Track

    List the searches that show AI Overviews and the sources they use.

  2. 2

    Compare

    Work out why competitors are quoted and you aren’t.

  3. 3

    Improve

    Rewrite pages and add structured data.

  4. 4

    Re-check

    Track the same searches every month.

Proof

What this looks like in practice

Sylvan Wye Resort: SEO and AI search

SEO and AI search

Sylvan Wye Resort

45 days

from Search Console submission to page one

Within the same 45 days the resort also appeared in Google’s AI suggestions for its searches.

FAQ

Google AI Overviews questions

Can’t find your question? Ask us directly.

Can I opt in to AI Overviews?

No. Google chooses the sources. You can make your pages easier to understand and trust, which raises the chance of being chosen.

Do AI Overviews reduce website traffic?

For some searches they do, because the answer appears on the results page. Being cited keeps your brand in front of the searcher, and people who want more detail still click through.

Is this different from optimizing for ChatGPT?

The foundations are the same. ChatGPT and Perplexity also draw on web search results, so clear, trusted pages help with all of them.

How long does it take?

Improved pages can be picked up within weeks of Google recrawling them. Competitive topics take longer.

Related

More on aI search optimization

  1. AI search optimization

    The full service, and how it fits with the rest of your marketing.

Get quoted in AI answers

Send us your website and we’ll check which of your searches show AI Overviews today.

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