SEO and Facebook ads
Regent Education
2 → 16
leads a month, July to October 2026
A UK education advisory that started with no leads. It had 28 new leads in four months, five of them through the website form.
Performance advertising
Performance advertising & paid media management
Meta, Google and TikTok campaigns measured on leads and revenue
Clicks and impressions don’t pay the bills. Our performance advertising services aim at qualified leads, measurable sales and revenue growth. Whether you need a targeted Facebook advertising campaign, a dedicated Meta ads manager or Google Search ads in front of ready buyers, we build your paid media around ROI targets and clear data.
For eShikhon Academy, paid media drove 1,200% revenue growth in four months.
Why it matters
Multi-channel performance marketing
We match each platform to a stage of your customer’s buying journey, capturing demand where it already exists and creating it where it doesn’t.
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Google Ads to capture intent
When someone searches for exactly what you sell, your ad appears at the top of the results. We manage Search, Display and Performance Max campaigns.
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Meta Ads Manager and Facebook advertising
Meta lets us target people by behavior, demographics and interests. Our Facebook advertising is built to turn people scrolling past into buyers.
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TikTok and Instagram ads
For visual brands we run short-form video and motion graphic ads on TikTok and Instagram Reels, built to keep the cost per acquisition low.
What’s included
What you get
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Account audit and strategy
We review past spend, audiences and creative, then set targets based on your margins.
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Campaign management
Structured campaigns on Meta, Google, YouTube and TikTok, optimized every week.
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Creative testing
Ad copy, images and short videos tested in a planned order, so you learn what your customers respond to.
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Server-side tracking
Meta Conversions API, Google enhanced conversions and consent-aware analytics that respect state privacy laws such as California’s CCPA.
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Landing pages
Focused pages that turn ad clicks into leads or sales.
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Honest reporting
Cost per lead, cost per sale and return on ad spend, every month.
Our process
Our data-driven ad management process
Every campaign runs on testing and analytics, so your budget isn’t spent on guesses.
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1
Audit and tracking setup
Before you spend a dollar, we audit your accounts and set up server-side tracking with Google Analytics 4 and the Meta Conversions API, so conversions are attributed as accurately as the platforms allow.
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2
Audience and offer strategy
We define your core audience, shape an offer that lands, write the copy, plan the creative and set the targeting.
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3
Continuous A/B testing
Your Meta ads manager tests creatives, headlines and audiences against each other, scales the winners and switches off the rest.
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4
Plain English reports
Each month you see what you spent, how many leads or sales it brought and your return on ad spend (ROAS).
Go deeper
Specialist performance advertising services
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Meta ads management
Facebook and Instagram campaigns with Conversions API tracking, creative testing and reports on leads and sales.
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Google Ads management
Search, Performance Max and YouTube campaigns aimed at people ready to buy, with proper conversion tracking.
Proof
Paid media, measured
Paid media and SEO
eShikhon Academy
1,200%
revenue growth in four months
Paid campaigns tracked to revenue for a training academy in Sylhet, plus page one rankings for its priority keywords in six weeks.
How much should I spend on Facebook advertising?
It depends on your industry, what a customer is worth to you over time and your growth goals. After the audit we recommend a starting budget that gives the algorithm enough data to optimize without overspending.
What happens if an ad campaign is not working?
We check performance every week. If a campaign’s ROAS drops, we pause it, look at the data, change the creative or targeting and relaunch with a revised plan.
Do you create the images and videos for the ads?
Yes. We handle the creative: ad copy, static graphics and motion graphics made for each social platform’s formats.
Who owns the ad accounts?
You do. We work inside accounts registered to your business, so you keep all data and history if you ever leave.
Do you follow Meta, Google and FTC rules?
Yes. We check every campaign against platform policies and US rules, including the FTC’s guidance on endorsements and reviews, before launch, and take extra care with health, finance and education.
Works well with
Stop wasting your ad budget
Not sure your current campaigns are paying off? Send us your website and we’ll audit your tracking and ad performance.