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Performance advertising

Meta ads management

Facebook and Instagram campaigns measured on leads and sales

Meta’s ad platform can reach almost any audience, but it rewards accounts with clean tracking, clear offers and steady creative testing. Without those, budgets drift toward cheap clicks that never become customers.

We plan, build and run Facebook and Instagram campaigns in Meta Ads Manager, with server-side tracking through the Conversions API. For Regent Education, Facebook ads were part of the work that took leads from 2 in July to 16 in October 2026.

Marketing team reviewing campaign results in a meeting

What’s included

What you get

  1. Account and pixel audit

    Business Manager, pixel, events and past campaigns reviewed before anything changes.

  2. Conversions API

    Server-side tracking, so more conversions are recorded despite browser privacy limits.

  3. Campaign structure

    Prospecting, retargeting and lead campaigns built around your sales cycle.

  4. Creative testing

    Images, short videos and copy tested in a planned order.

  5. Lead handling

    Lead forms or landing pages connected to your CRM, so leads reach you fast.

  6. Monthly reporting

    Spend, cost per lead, cost per sale and ROAS in plain English.

Our process

How it works

  1. 1

    Audit

    Review your accounts, tracking and past results.

  2. 2

    Set up

    Fix the tracking and build the campaigns.

  3. 3

    Test

    Run planned creative and audience tests.

  4. 4

    Scale

    Move budget to what brings in customers.

Proof

Paid social, measured

Regent Education: SEO and Facebook ads

SEO and Facebook ads

Regent Education

2 → 16

leads a month, July to October 2026

A UK education advisory that started with no leads. It had 28 new leads in four months, five of them through the website form.

eShikhon Academy: Paid media and SEO

Paid media and SEO

eShikhon Academy

1,200%

revenue growth in four months

Paid campaigns tracked to revenue for a training academy in Sylhet, plus page one rankings for its priority keywords in six weeks.

FAQ

Meta ads questions

Can’t find your question? Ask us directly.

What budget do I need for Meta ads?

It depends on your market and what a customer is worth to you. Your free audit includes a suggested test budget.

Do you work inside my ad account?

Yes. Your Business Manager and ad account stay in your name, and we work inside them with the access you grant.

Do you follow Meta’s advertising policies?

Yes. We check every campaign against Meta’s policies before launch, with extra care in sensitive areas such as health, finance, housing and education.

Can you make the ad creative?

Yes. We write the copy and make static images, short videos and motion graphics for each placement.

Related

More on performance advertising

  1. Performance advertising

    The full service, and how it fits with the rest of your marketing.

  2. Google Ads management

    Search, Performance Max and YouTube campaigns aimed at people ready to buy, with proper conversion tracking.

Make your Meta ads pay

Send us your website and we’ll review your Meta ad account and tracking for free.

Get a free Meta ads audit