Skip to content

Local SEO & Google Business Profile

Multi-location local SEO

One system for every branch, store or franchise location

Each location of your business competes in its own local market, so each one needs its own Google Business Profile, location page and consistent listings. Managing that by hand across dozens of branches is where details go wrong.

We run multi-location local SEO as one organized system. For ChefOnline we brought 160 client websites onto Google Search, each with a Google Business Profile we set up and managed.

Two small business owners standing in their café

What’s included

What you get

  1. A profile for every location

    Each branch claimed, verified and optimized under one organized account.

  2. Location pages

    A useful page for each location with local details, opening hours and LocalBusiness schema.

  3. Consistent listings

    The same name, address and phone number everywhere, for every branch.

  4. Reviews at scale

    A review process that works across locations, with replies in your brand voice.

  5. Location reporting

    Visibility, calls and direction requests compared branch by branch.

  6. New location rollout

    A checklist so every new branch opens with its local SEO in place.

Our process

How it works

  1. 1

    Inventory

    List every location with its current profiles and listings.

  2. 2

    Standardize

    Fix the data and set one format for all branches.

  3. 3

    Build

    Profiles and location pages for every branch.

  4. 4

    Manage

    Monitor, reply and report by location every month.

Proof

Local SEO at scale

ChefOnline: Local SEO

Local SEO

ChefOnline

160

client websites brought onto Google Search

Each one indexed on Google, with a Google Business Profile we set up and managed. We also handled SEO for ChefOnline’s own site.

Aristo Search: Website, content and SEO

Website, content and SEO

Aristo Search

465

location pages across six countries

A Laravel 13 website for a global recruitment firm, with country hubs and topic clusters built for local searches.

FAQ

Multi-location questions

Can’t find your question? Ask us directly.

How many locations can you manage?

There is no fixed limit. For ChefOnline we set up and managed 160 Google Business Profiles.

Do I need a separate page for each location?

In most cases, yes. A page per location with genuinely local content helps both Google and customers. Aristo Search has a page for each major city it recruits in.

Can head office keep control?

Yes. The profiles sit in an organization account you own, and we work inside it with the access you grant.

What about locations that close or move?

We update or mark them correctly on Google and redirect the old location page, so you keep the customers and the rankings.

Related

More on local SEO & Google Business Profile

  1. Local SEO & Google Business Profile

    The full service, and how it fits with the rest of your marketing.

  2. Google Business Profile management

    Setup, verification, posts, photos and review replies for your Google Maps listing.

Bring every location into view

Send us your list of locations and we’ll show you where each one stands today.

Get a free multi-location audit