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Social media & short-form video

2D motion graphics & explainer videos

Short animated videos that explain one idea clearly

Some products and services are hard to show on camera: software, education, finance, B2B services. Motion graphics explain them with animated text, icons and illustrations, and nobody has to step in front of a camera.

We script, design and animate explainers for social media, ads and websites. The Regent Education explainer on this page runs 1 minute 25 seconds and sticks to one message: returning to study as an adult.

Smartphone on a tripod filming short-form video

What’s included

What you get

  1. Script

    A short script built around one message, with a hook in the first seconds.

  2. Storyboard and style

    Frames and visual style approved before animation starts.

  3. Animation

    2D motion graphics in your brand colors and fonts.

  4. Voiceover and music

    A recorded or AI-generated voice, with your approval, plus licensed music.

  5. Captions

    Burned-in captions, because many people watch on mute.

  6. A format for each platform

    Vertical, square and widescreen versions for Reels, TikTok, YouTube and your website.

Our process

How it works

  1. 1

    Brief

    Agree the message, audience and length.

  2. 2

    Script and storyboard

    Write both for your approval.

  3. 3

    Animate

    Design and animate in your brand style.

  4. 4

    Deliver

    Export and caption every format.

Motion graphics

An explainer we made for Regent Education

We made this explainer for Regent Education’s social media. It is written for adults thinking about starting university later in life, alongside work or family, and it sticks to that one message from start to finish.

We plan, write and animate videos like this for brands that need to explain something clearly in under two minutes.

Regent Education Services: social media explainer, 1 min 25 s

FAQ

Motion graphics questions

Can’t find your question? Ask us directly.

How long should an explainer video be?

For social media, 15 to 90 seconds. For a website or landing page, up to about two minutes.

How long does production take?

Usually two to four weeks from brief to final video, depending on length and revisions.

Can you use our brand assets?

Yes. We work from your logo, colors and fonts, and can build reusable templates for future videos.

Can the video be used in ads?

Yes. We deliver versions sized and captioned for Meta, TikTok and YouTube ads.

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More on social media & short-form video

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    The full service, and how it fits with the rest of your marketing.

Explain your offer in 90 seconds

Tell us what you need to explain and we’ll suggest a script approach for free.

Get a free video consultation