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Search engine optimization

SEO content writing & E-E-A-T strategy

Pages and articles that answer real questions and earn their rankings

Google’s systems reward pages written from real experience for real readers. Keyword-stuffed posts and thin AI articles tend to be ignored, or worse.

We plan your content as topic clusters, write it with people who understand your field and put a named author on every piece. That is how we wrote the copy for the Regent Education and Aristo Search websites: page by page, around what their customers search for.

Marketer reviewing website analytics on a laptop

What’s included

What you get

  1. Topic and keyword research

    The questions your buyers ask, grouped into clusters so each page has a clear job.

  2. Content plan

    A calendar of service pages, guides and articles, ordered by likely impact.

  3. Expert writing

    Written with input from your team or our specialists, then fact-checked.

  4. E-E-A-T signals

    Author bios, credentials, sources, original examples and dates on every piece.

  5. On-page optimization

    Titles, descriptions, headings, internal links and schema handled with each page.

  6. Content refreshes

    Older pages updated when facts, rankings or search intent change.

Our process

How it works

  1. 1

    Research

    Find the topics and questions that lead to sales.

  2. 2

    Plan

    Map topic clusters and the links between them.

  3. 3

    Write and review

    Draft, edit and fact-check under a named author.

  4. 4

    Publish and refresh

    Track performance and update pages as things change.

Proof

Content we’ve written

Regent Education: SEO and Facebook ads

SEO and Facebook ads

Regent Education

2 → 16

leads a month, July to October 2026

A UK education advisory that started with no leads. It had 28 new leads in four months, five of them through the website form.

Aristo Search: Website, content and SEO

Website, content and SEO

Aristo Search

465

location pages across six countries

A Laravel 13 website for a global recruitment firm, with country hubs and topic clusters built for local searches.

FAQ

SEO content questions

Can’t find your question? Ask us directly.

Do you use AI to write content?

We use AI tools for research and first drafts. A person who knows the subject plans, edits and fact-checks every page, and it goes out under a real author’s name.

How many articles a month do I need?

Fewer than most people think. Two to four well-researched pieces a month usually beat a large volume of thin posts.

Can you write for a specialist industry?

Yes. We interview your team or work from your materials, so the expertise in each piece is your own.

What is a topic cluster?

A main page on a broad subject, linked to detailed pages on related questions. It shows search engines that your site covers the subject in depth.

Related

More on search engine optimization

  1. Search engine optimization

    The full service, and how it fits with the rest of your marketing.

  2. Technical SEO audit

    A page-by-page check of crawling, indexing, speed and structured data, with every fix ranked by impact.

Content that earns its rankings

Send us your website and we’ll show you which topics could bring you qualified traffic.

Get a free content review