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Performance advertising

Google Ads management

Search, Performance Max and YouTube campaigns that reach people ready to buy

Google Search ads reach people at the moment they look for what you sell. Run well, they bring inquiries within days. Run badly, they spend your budget on irrelevant searches.

We build and manage Search, Performance Max and YouTube campaigns with careful keyword choices, negative keywords and enhanced conversion tracking, so you can see which searches turn into customers.

Marketing team reviewing campaign results in a meeting

What’s included

What you get

  1. Account audit

    Search terms, structure, bidding and tracking reviewed for wasted spend.

  2. Keyword research

    High-intent keywords, plus a negative keyword list that blocks irrelevant searches.

  3. Campaign build

    Search, Performance Max, Display and YouTube campaigns as your goals require.

  4. Ads and assets

    Responsive search ads, sitelinks, images and video assets written and tested.

  5. Conversion tracking

    GA4, enhanced conversions and offline conversion imports where possible.

  6. Monthly reporting

    Spend, cost per lead, cost per sale and ROAS in plain English.

Our process

How it works

  1. 1

    Audit

    Find wasted spend and gaps in tracking.

  2. 2

    Build

    Restructure campaigns around search intent.

  3. 3

    Optimize

    Review search terms and bids every week.

  4. 4

    Report

    Monthly results and next steps.

Proof

Paid media, measured

eShikhon Academy: Paid media and SEO

Paid media and SEO

eShikhon Academy

1,200%

revenue growth in four months

Paid campaigns tracked to revenue for a training academy in Sylhet, plus page one rankings for its priority keywords in six weeks.

FAQ

Google Ads questions

Can’t find your question? Ask us directly.

How quickly do Google Ads work?

Search ads can bring clicks the day they go live. Campaigns usually need a few weeks of data before bidding settles.

Should I use Performance Max?

Sometimes. It can work well for ecommerce and lead generation with good conversion data, but we keep Search campaigns for the searches you most want to control.

Who owns the Google Ads account?

You do. We work inside an account registered to your business.

Do you also run Microsoft Ads?

Yes, when your audience uses Bing. Campaigns can often be imported from Google Ads and then adjusted.

Related

More on performance advertising

  1. Performance advertising

    The full service, and how it fits with the rest of your marketing.

  2. Meta ads management

    Facebook and Instagram campaigns with Conversions API tracking, creative testing and reports on leads and sales.

Stop paying for the wrong clicks

Send us your website and we’ll review your Google Ads account for free.

Get a free Google Ads audit